Empowering Revenue in Challenging Times

The secret?  Empowering and enabling everyone on your team to be a successful part of the sales process AND connecting to clients (retention) and potential clients (attraction) with carefully crafted words developed based on product and client research.

The right words bring you money; I write them.  I will amplify your voice in noisy markets.

Fundraising:  proposals, case statements, campaign or initiatives documents
Sales:  product descriptions, letters (product, services, memberships)
Marketing:  content marketing, web pages, blog posts, newsletters, client or team member profiles

Persuasive, informative and engaging writing based on an understanding of your organization or business, and focused by an understanding of your donors, supporters, clients, and customers. How and why … here you go … now, contact me and let’s get started!


Sales Training Transformation

Everyone on your team has a role in your business’ sales success.  Everyone.  Provide them the insights, knowledge, confidence and inspiration to empower their success being the people they are in the roles they have.  Efficient, effective, affordable and guaranteed program.  Applies to nonprofit fundraising, too!  (millions of dollars proves it)

Receive insights, inspiration, immediately useful info regularly and receive the full version of “Go First…,” written for fundraising but it applies to sales, too!



Connect. Persuade. Engage. Inspire.

Only connect! That was the whole of her sermon.
Only connect the prose and the passion, and both will be exalted,
And human love will be seen at its height.
Live in fragments no longer.
Only connect…

–E.M. Forster, Howards End




“I’ve been a photographer since six, a writer since 12 and a poet since birth.”
~ Dion McInnis


I believe that we are created in the image of a Creator, ergo, we are called to create in all that we do as parents, leaders, managers, community members, salespersons, fundraisers and so on.  Empowered Creativity…a way of life, not just a brand.

Get your FREE digital copy of “Grow Teams” by Dion McInnis.  Don’t build teams, grow them; don’t put people on a bus for a ride, place them to grow!  …another perspective on how to create an organizational culture that empowers teams to grow and flourish.

Serving Because I Believe in You


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Keynotes, Workshops and Presentations

Memorable stories and messages of wisdom to empower your creativity and grow your teams. Effect change!


Motivational Speaker


“Leadership isn’t about keeping everyone ‘in line,’ but bringing them together to a new, better place.”  ~Dion McInnis

DCF 1.0


Clients and Partners
St. Francis Episcopal Day School
Pearland Neighborhood Center
Imagine Enterprises–Project SPEAK
Central Fort Bend Chamber of Commerce
South Shore Harbor Resort
Brazoria County Alliance for Children
Project Joy and Hope
NASA./Johnson Space Center
Anchor Point
Lighthouse Christian Ministries
Intern’l Assoc. of Administrative Prof’ls
Assoc. of Business and Professional Women
Osher Lifelong Learning Institute
Houston Center for Photography
Fulshear Area Chamber of Commerce
Jung Center-Houston
A Powerful Thought

There is a fountain of youth: it is your mind, your talents, the creativity you bring to your life and the lives of people you love. When you learn to tap this source, you will truly have defeated age.”  ~Sophia Loren




“…how much I gained from your take on creativity. I have been studying creativity intently for years now, so it was awesome to catch sight of some new inroads…your methodology with the Memories to Memoirs ™ seems to combine the left and right brain. It is not just brainstorming, but more organized and the lists play off each other and help me see the layers involved in examining my world.” Keddy Ann Outlaw




Proud of charity partnership with Project Joy and Hope, providing support and empowerment to prevent and relieve suffering for children with life-limiting conditions and their families.  Check their Project Joy & Hope Capital Campaign, and support if you can.  (I hope you like the brochure content…I wrote it!)

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Dion’s Blog

Latest News

Rejuvenate Copy With an IV

The copy on your site or blog, in your fundraising proposals or letters, or in your catalogs or sales letters need an IV.  They could … Continue reading

Quick Check on Your Site’s or Blog’s Words

Web pages and blogs must engage readers.  Words must convey ideas, thoughts or perceptions that connect to readers’ lives, circumstances, challenges and dreams.  Compelling, persuasive, … Continue reading

Creativity Colonic

I needed a cleansing.  A clearing of obstacles to my thinking, self-talk and distractions that keep me from creating in my preferred forms of expression:  … Continue reading